About Us

We believe a Vitamix can change your life

We run on this idea: Life is better when you use your Vitamix a lot.

• It changes your body.
• It grows your capacity for living.
• And that it’s better together.

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So…who are we?

You ever close your eyes and think about explaining your life to your 5-year old self? Or maybe your 18-year-old self?

We’d have to explain that we lead a community of fancy blender people.

Former self would laugh. We’d go on with our day.

Yet, here we are.

This is Shalva. I’m Lenny.

Welcome to Blending For Good.

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How’d we get into this?

I left corporate to live life on my own terms. I sought the holy trinity of wealth:

• Relationships
• Health
• Time freedom

Next thing I know I’m the Vitamix guy on the internet. And this is my career.

You can read all about how we run our company (proudly a B-Corp).

Get to know Shalva and Lenny

Where do you live? We live and work in Minneapolis.

What about your family? We have three kids. Our middle child has Down Syndrome. He was a surprise — and he’s healthy and delightful.

What was childhood like? She wanted to be a food designer when she grew up. Me, a magician. I was the editor in chief of the high school yearbook. She was in all the clubs. We both grew up middle-class, scholarship kids.

Why B-Corp? We wanted impact built in. The better the company does, the better the world does. A life of service is a life fulfilled.

How did you meet? We met at the Red Line in Chicago having only known of each other from growing up in the same area.

What was your college experience? Shalva went to Depaul. I went to Madison (University of Wisconsin). I majored in accounting. Her, psychology. I got a CPA. She got a Masters.

Any big diet shifts? I went dairy-free after one final slice of Lou Malnati’s pizza. The pain afterwards wasn’t worth it anymore.

Any personal transformations? I lost 40 pounds between corporate life and this. She used to be known as shluffy girl because of her lethargy.

Early jobs that influenced you? We both worked at restaurants growing up. It shaped us. Caribou Coffee, Zaroff’s Deli, Brownstone Pub, Duffy’s, Tutto Pasta.

Career pivots to get here? I was a corporate consultant with clients in Big Food. I left to live a life on my own terms and help people do the same. She was a corporate trainer. I asked her to join me in the family business just before we got married.

How’s working with your spouse? The best and the worst.

Any sports? I played high school football. She was a cheer leader. We were both trying so hard to fit in. Now I love to run outside. She’s just getting into it. I ran the 2024 Twin Cities Marathon, my first.

Favorite childhood foods? Buffalo wings for me. Hers, grilled cheese.

Are you guys vegans? If you looked at our fridge, you’d guess we’re vegetarians. We eat a lot of chips. I eat plant-based with the exception of matzo ball soup and challah. She’ll eat a gyro with my dad. We make sure our kids know they can eat whatever they want outside of the house.

Any other quirks & preferences? I’m an early riser. She’s a night owl. I shower 3x per day (cold, cold, hot). She showers 1x per week. She only reads novels. I only read non-fiction. I like my coffee hot and black, lately with a straw because of tooth stuff. She likes her cold with sweet cream. My phone sleeps downstairs. Hers, within arms reach. We’re both introverts. She’s amazing at holding court. I can talk to anyone. She’s irrationally afraid to call anyone she doesn’t know. “You talk to them!” People love telling me stuff, especially strangers. She lives to eat. I eat to live. Sometimes I work with big headphones. She has tiny ear plugs.

Food & drink at home? I’m allowed to cook pasta, green juice, pancakes, smoothie bowls, and queso. She cooks everything else. I don’t drink anymore. She says “nobody will drink with me anymore.”

Family traditions? We light candles every Friday. I try to do no phone on Saturdays. We trade off who gets up early with the kids on the weekend. We still use the kid’s early mispronunciations as commonplace: Scnissors, oat-meal-meal, etc.

Any challenges you’ve overcome? We struggled financially in 2025 as we transitioned from influencers to the current membership model. We have imposter syndrome all the time. I’m not great and working in groups. English was not her first language and she never learned geometry. I’ve taken an SSRI since I was 18. Her since she was 40.

Any other random or relatables? I’m an INFP (aspiring to be an INFJ like her). I’m an enneagram 3, the type that’s virtuously vain. I don’t want to wear my successes, but I want you to know that I’m successful. And that I do it the right way. She’s probably an enneagram 6. We’re both Aries if you’re into that. We are total dog people. I’m a terrible singer despite trying. She’s pretty good despite not. I generally have no clue what’s on the calendar. She lives in hers.

If you connect with any of these, we’d love to hear: hello@blendingforgood.com. We read every one.

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