For Vitamix owners
You didn’t buy a smoothie maker!
Blending For Good is a membership and community for using your Vitamix like the best version of yourself โ whether you’ve had yours for 10 days or 10 years.
Get started in 60 seconds
Featured in:
Hi, I’m Shalva Gale.
Recipe developer and the reason any of this tastes any good.
Let’s connect:
Send us a note:
hello@blendingforgood.com
Hi, I’m Lenny the Vitamix guy
You already did the hard part…
You got the Vitamix. Now what?
You could explore Vitamixโs website for ideas. You can try NYT Cooking or Americas Test Kitchen. You could even ask an AI Chatbot.
Problem is, those might leave you right where you started: With a one-trick pony. Or worse, a companion in the cabinet for the last appliance that was supposed to change everything.
Because recipes alone wonโt build a practice.
At Blending For Good, weโve helped thousands of people turn their Vitamix into a daily habit. Not through willpower or more recipes, but through a proven system, direct support, and a community doing it with you.
We run on the idea that life is better with a consistent Vitamix practice. That doing it changes your body, but more importantly changes your capacity for living. And that itโs better together.
So we invite you to join us. Whether you just bought your first Vitamix or youโve owned one for years, Blending For Good might be just what youโre been looking for.
Take a look around, check out our communityโs real life stories, and let me know if you have any questions.
Thanks,
Lenny Gale, lenny@blendingforgood.com
Okay, but will this Really HELP me?
The answer is most likely YES!
Will Blending For Good help you get the whole family eating better without a mutiny? YES!
Will Blending For Good help you feel attractive again โ skin, weight, energy? YES!
Will Blending For Good help you with a kid with allergies or sensitivities so you can control every ingredient? YES!
Will Blending For Good help you with your picky eater that won’t touch a vegetable? YES!
Will Blending For Good help you now that you just turned 50 and feel like something shifted psychologically? YES!
Will Blending For Good help you survive this really hard, new-parent season you’re in? YES!
Will Blending For Good help you recover and fuel better after training? YES!
Will Blending For Good help you on this sober journey by replacing one ritual with a healthier one? YES!
Will Blending For Good help you reinvent or take care of myself for the first time in years? YES!
Will Blending For Good help with your or family member’s autoimmune diagnosis โ lupus, MS, rheumatoid arthritis, or Sjรถgrenโs disease? YES!
Will Blending For Good help with you depression or anxiety that could be impacted by diet? YES!
Will Blending For Good help with brain fog or mitigate cognitive decline especially with family history of Alzheimer’s? YES!
Will Blending For Good help you with exhaustion that sleep doesn’t fix? YES!
Will Blending For Good help you with gut issues โ IBS, Crohn’s, leaky gut, or chronic bloating? YES!
Will Blending For Good help you with thyroid problems, especially Hashimoto’s? YES!
Will Blending For Good help you with perimenopause / menopause โ weight gain, inflammation, hormones? YES!
Will Blending For Good help you with household change in diet due to spouse having a heart attack? YES!
Will Blending For Good help you with a fresh start because decades of dieting hasn’t worked? YES!
Will Blending For Good help you lose weight to avoid facing serious consequences per your doctor? YES!
Will Blending For Good help you with joint pain that gets better with less inflammation? YES!
Will Blending For Good help make your “unfixable” toothache go away? YES!
Will Blending For Good help you manage your cholesterol? YES!
Will Blending For Good help you get more protein while you’re on GLP-1 treatment? YES!
Will Blending For Good help you manage a pre-diabetes diagnosis? YES!
Will Blending For Good help you with chronic pain? YES!
Will Blending For Good help you change your diet after recent cancer diagnosis or scare? YES!
Will Blending For Good help you care for someone on a liquid diet? YES!
Will Blending For Good help you change your diet to avoid going on statins? YES!
Give us 7 days and if you don’t feel like this is exactly what you need, you can cancel.
Why membership
It’s everything you need to actually use it.
The ones who succeed don’t have more willpower. They just have the right system.
No more Googling recipes, scrolling blogs, or asking an AI robot. Everything is here, in order, ready to go.
What’s included:
The Jumpstart โ A structured 30-day program that builds your Vitamix habit from scratch. Not a recipe dump. A sequence.
The Playbook โ The 52 best things to make, organized by category, prioritized by impact.
New recipes every week โ Crafted by Shalva, tested by Lenny.
Technique videos โ For the recipes that need a visual.
Everything is plant-based by default. But add what you like โ all diets are welcome here.
How it works
What happens after you sign up?
Grocery list
Everything you need for your first week.
Recipes
What to make first. Then next.
Guidance
Daily emails for your first week. Weekly after that. We don’t just hand you a library and disappear.
We ask our subscribers:
What’s changed for the better since joining Blending For Good?
โ โ โ โ โ
Adrianne from Metuchen, New Jersey
Itโs opened up a whole new level of creativity in my kitchen and made preparing nourishing, homemade foods feel easy and fun.
โ โ โ โ โ
Faith from Phoenix, Arizona
I am excited again about using my beloved Vitamix. Now I feel like like I’m working toward health with friends.
โ โ โ โ โ
Rich from South Bend, Indiana
We are enjoying life with better nutrition, confidence in how to really use our Vitamix, and have more recipes in our repertoire.
โ โ โ โ โ
See what else has changed for the better โ
Meet Shalva & Lenny
This is our life’s work.
Lenny spent years in corporate consulting for Big Food. Shalva was a corporate trainer. Then the Vitamix changed both of their lives โ and they saw something upsetting: the best kitchen tool most people own is the one most people aren’t really using.
They started Blending For Good to close that gap. Everything since has been about one thing: the distance between owning a Vitamix and actually living differently because of it.
They’re based in Minneapolis. Three kids. Shalva creates every recipe. Lenny does everything else. The business is small on purpose.
Sign up
Your first week is on us.
Blending For Good is free for anyone who can’t afford it. Request a scholarship.
Monthly
Unlimited, instant access.
$25
/month
No charge today โ first 7 days free.
Cancel or take a break anytime.
Annual
Unlimited, instant access.
$100
/year
No charge today โ first 7 days free.
Cancel or take a break anytime.
Ambassador
Everything in Annual, plus two gift memberships to give.
$200
/year
No charge today โ first 7 days free.
Cancel or take a break anytime.
Gift
Know someone who just got a Vitamix?
This is the thing to get them. A new Vitamix is an exciting purchase and an easy one to underuse. Give them Blending For Good and they’ll actually get what they paid for.
“So glad I found you”
“Creativity in my kitchen at a new level.”
“Freshly inspired.”
“Taught me so much.”
Blending For Good is free for anyone who can’t afford it. Request a scholarship.
FAQ
Quick question before I begin…
Yes. And because of Blending For Good, it’ll be the most-used thing in your home. So get the best one you can afford.
In all likelihood, yes. Any Vitamix model purchased as new in the last 25 years will work. Though you may want a 48-ounce container if you do not have one already.
About 10 minutes a day once you have the hang of it. Jumpstart walks you through getting there.
That’s what the 7-day free trial is for. If you go through the first week with our Introductory Program Jumpstart and don’t have what you need to succeed, cancel.
Yes. No calls, no retention loops, no guilt. Cancel from your account settings in about 30 seconds.
We don’t use the word vegan because it carries baggage. Everything is plant-based โ real, whole ingredients that people across the dietary spectrum love. The recipes are designed to please people of good taste. We’re not asking you to give anything up. Many of the recipes are good starting places to add whatever protein you want.
Nah. Recipes are the least interesting part of what we do. We teach you how to think about your Vitamix so you always know what to make. The recipes are how you practice it.
That’s what Jumpstart is designed to solve. Instead of handing you 200 recipes and wishing you luck, Shalva walks you through one technique per day for 7 days, then checks in weekly for 30 days. By the time you finish, you have habits โ not just recipes.
That’s what Jumpstart is designed to solve. Instead of handing you 200 recipes and wishing you luck, Shalva walks you through one technique per day for 7 days, then checks in weekly for 30 days. By the time you finish, you have habits โ not just recipes.
One of our most common stories involves a skeptical spouse who ends up using the Vitamix more than the person who signed up. The cashew queso alone has converted more meat-and-potatoes families than we can count.
Questions about the food…
Sometimes! We’re 100% plant based and in most cases, you can make them WFPB SOS-Free. But I should say, one of our most popular recipes among people of all diets, our Creamy Wild Rice Soup is WFPB.
In most cases, yes. And if not, they’re usually substitutable.
We have several allergy-friendly recipes for nut-free situations. But many of our recipes use tree nuts, unfortunately. Let us know if you’d like help with a substitute โ we’re all about inclusion here.
You already know
You got the thing to do the thing.
So let yourself. You’ll know within 7 days if it’s not for you.