Here’s our promise
You’ll use it like you actually intended.
Whether you’ve had your Vitamix for 10 days or 10 years, you didn’t buy a smoothie maker.
Cancel anytime.
365-day, money-back guarantee.
★★★★★ A Decade Plus 5-star Reviews and Stories →
Don’t have one yet? Yes, you can still buy Vitamix through us.
How it works
The Blending For Good Approach
A path that turns “I should use it more” into “what are we making tonight?” Three pieces, working together.
Introductory Course
Vitamix Jumpstart
5 minutes a day to build the foundation. For new and experienced Vitamix owners alike.
A guided path
Exactly What To Make
A weekly tasting menu that feels like a restaurant. The first 52 things to make. New things to try every month.
Community
Together In Real Time
Connect, share, learn, grow – out in front or quietly behind your screen. However it fits your style.
Science-backed approach
Easy, no fuss, chef-inspired meals
100% plant-based — add what you like
REcommended by
They are legit Vitamix experts. Proudly recommend!
– Jen Hansard
For the best Vitamix experience, I send my US customers here!
– Tommy Nicholas
Why this exists: The Book Club Problem
Six hands went up. Zero were using it.
At book club the other night, Shalva and her friends got talking about the Vitamix. Six people had one.
How many were using it like they planned to? None. 👀
If you know that feeling, you’re one of a million. You got it to make magic, and it never quite happened.
That’s why we built Blending For Good. It’s a decade-learned approach, bottled up for Vitamix owners of ten days or ten years.
You already did the hard part. You got the Vitamix.
Now you can make actually using it easy. Let’s go.
– Shalva & Lenny Gale
What People say
What’s changed for the better.
⭐⭐⭐⭐⭐
It’s opened up a whole new level of creativity in my kitchen and made homemade food feel easy and fun.
Adrianne
Metuchen, New Jersey
⭐⭐⭐⭐⭐
I’m excited again about using my beloved Vitamix. Now I feel like I’m working toward health with friends.
Faith
Phoenix, Arizona
⭐⭐⭐⭐⭐
Better nutrition, confidence in how to really use our Vitamix, and a lot more recipes in our repertoire.
Rich
South Bend, Indiana
Featured in:
Your first week is on us.
Unlimited, instant access. Commitment-free.
7 days free, then $15/month. Cancel anytime.
Unlimited, instant access. Best value.
About $8 a month.
7 days free, then $100/year. Cancel anytime.
Everything in Annual, plus two gift memberships to give away.
Your membership, plus two to give.
7 days free, then $200/year. Cancel anytime.
Blending For Good is free for anyone who can’t afford it. Request a scholarship →
Gift it
Someone you know just got a Vitamix?
A new Vitamix is an exciting purchase. But it’s the easiest thing in the world to underuse. Give them the gift of Blending For Good.
Gift a membership →A few Quick Answers
Before you start.
They are. We’ll let Meredith answer this one: “I was already familiar with your YouTube, so I hesitated. But now I’m actually trying new things, and liking them, and eating better again.” The membership is the part that gets you to actually do it.
No. It’s about using your Vitamix like the best version of yourself. The jumpstart course, the weekly menu, and the path are how you build the habit. The recipes are how you practice it.
Yes. And because of what we do here, it’ll become the most valuable kitchen asset. Any Vitamix bought new in the last 25 years works. Need one? You can get one anywhere. If you like the idea of shopping small, you can buy your Vitamix through us →
Nope. And we don’t try to avoid that word since it carries baggage. Everything here is plant-based: real, whole ingredients loved by people across the dietary spectrum. We’re not asking you to give anything up; many recipes are great starting points to add whatever protein you like.
That’s exactly what the free week is for. Go through the first week of Jumpstart, and if it’s not for you, cancel. No charge.
Yes. From your account settings, about 30 seconds. No calls, no retention loops, no guilt.
You got the thing to do all the things.
So let yourself. If you’ve made it this far, the only thing left is to start.