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Since 2012
Premium Vitamix blenders with personal support
Blending For Good is the indi Vitamix distributor where people buy from people, not giants.
Shop Vitamix with more pride and confidence than you ever thought possible alongside the expert guidance of Shalva and Lenny Gale – the Vitamix family.
Find your Vitamix
Not Sure Which Vitamix? We’ve Done the Research.
After 12+ years and 25,000+ customers, we’ve learned most people overthink this decision.
We’ve tested every model and hand-picked just three that work for 95% of home cooks. No analysis paralysis, no buyer’s remorse.
🎯 Take our 2-minute quiz – Get a personalized recommendation
📖 Read our complete guide – Everything you need to make the right choice
Or browse our three hand-picked models below:
Get unstuck
Questions Before You Buy?
Let’s end the paralysis by analysis. Contact our co-founder Lenny Gale directly.
📧 Email: lenny@blendingforgood.com
📞 Phone: (612) 354-5371
💬 Live Chat: See the chat bubble? →
This is exactly the kind of personal guidance you’d never get from big box retailers. Try getting the founder of Amazon on the phone.
Our North STar
Carrying Forward a Legacy
“I am almost 80 years old and built my small business completely around Customer Service… superior personal service is still the number one factor in success. My grandfather told me the secret was simply a four letter word… WORK. And he told me one HAD to GIVE BACK to others and the community.”
-Customer & fellow business owner
In a world racing toward automation, we’re carrying forward the tradition of personal service that built great businesses for generations. Our customers understand this. They’re business owners, community leaders, and people who remember when “customer service” meant something real.
Our Difference
Why Choose Us? We’re Blending For Good.
- The human connection you’ve been missing
Work with people who live and breathe Vitamix. Not algorithms, not chatbots—real expertise from people you can email directly. - Values that show up in action
B-Corp Certified business that donates 100 meals with every purchase. When you choose us over the giants, you’re supporting conscious commerce and small business done right. - 12+ years of caring about your success
Personal guidance from people who’ve tested every model and helped thousands find their perfect match. We’re here for the long haul—your success is our reputation.
All that for the same price as buying Direct. Isn’t that just how business should be done?
Don’t just take it from us
Over 25,000 happy customers.
Our North STar
Carrying Forward a Legacy
“I am almost 80 years old and built my small business completely around Customer Service… superior personal service is still the number one factor in success. My grandfather told me the secret was simply a four letter word… WORK. And he told me one HAD to GIVE BACK to others and the community.”
-Customer & fellow business owner
In a world racing toward automation, we’re carrying forward the tradition of personal service that built great businesses for generations. Our customers understand this. They’re business owners, community leaders, and people who remember when “customer service” meant something real.
How’d you get into this?
Our Story
Lenny Gale, Co-Founder
For 12 years, I’ve believed that spending your hard-earned money should feel good, not stressful.
When I needed a quality blender, the buying process was a nightmare of endless research and doubt. After finally getting a Vitamix and discovering it was life-changing, I realized the problem wasn’t the product—it was the buying experience.
So we became the alternative. Not just another online store, but actual humans who care whether you succeed.
Over 25,000+ customers later, we’ve proven something important: people want to buy from people, not algorithms.
Email me directly: lenny@blendingforgood.com
Little changes, big wins
Real stories of transformation.
We love sharing stories about people whose lives have changed for the better with better blending.
Our mission
Business as a Force for Good
When you choose us, you’re voting for:
- Personal service over algorithmic convenience
- Small business over corporate giants
- Human connection over faceless transactions
- Environmental consciousness through our B-Corp certification
- Community impact – 100 meals donated to kids for every purchase
This is bigger than blenders. This is about proving that business can be personal, profitable, and purposeful all at once.
Recommended by the Experts
They are legit blender experts. Proudly recommend!
Jen Hansard
For the best Vitamix experience, I send my US customers here!
Tommy Nicholas
