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“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

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no kid hungry logo

An approach for Vitamix owners at every level

Recipe sites hand you a library and wish you luck. We walk you through one technique at a time in the order that actually builds on itself.

Whether you’ve had yours for 10 days or 10 years.

“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

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Take the guesswork out of using your Vitamix

The Blending For Good method easily integrates into your routine. Because your Vitamix should be working for you, not the other way around.

shalva jumpstart

A guided path that actually builds habits

Our Jumpstart sequence delivers one technique at a time that’s builds upon itself.

Instant recommendations for what to make

No more searching google or blogs or asking AI robot. Our easy, proven recipes is like having Shalva make you a weekly tasting menu.

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Awesome food & drinks backed by science

Food that’s genuinely good โ€” and genuinely good for you. Not as separate goals. As the same one.

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“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

And yes, there’s more…

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New Recipes Delivered Weekly
With videos to show you the way.

A Private Community
Lead by Shalva & Lenny.

Exclusive Access to Live Events
With Shalva & Lenny and other experts.

Unlock the Entire Library
To learn your way.

Hi, I’m Shalva. This is Lenny.

Home Chef & Vitamix Rep, Parents of 3 picky eaters, founders of Blending For Good.

Let’s connect:

Send us a note:
hello@blendingforgood.com

shalva & lenny

Welcome to your Vitamix promised land.

Blending For Good runs on this idea: Life is better when you use your Vitamix a lot. It changes your body, it grows your capacity for living, and it’s better together.

Blending For Good is plant-based blending. But we’re not here to make you vegan. We’re not here to make you feel bad about your burger, fries, or beer. We’re here to make your Vitamix the most useful thing in your kitchen โ€” and make eating well the path of least resistance.

“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

We’ve helped so many people over the years

โ˜…โ˜…โ˜…โ˜…โ˜…
Having fun making simple quick meals and feeling good about what I’m feeding my family.

Michelle from Portland, Oregon

โ˜…โ˜…โ˜…โ˜…โ˜…
We’re finally using our Vitamix for more than an occasional smoothie.

John from Spokane, Washington

โ˜…โ˜…โ˜…โ˜…โ˜…
Iโ€™m the only vegan in a house with 4 carnivore boys, and they demolish your recipes.

Amanda from Minneapolis, Minnesota

Just 3 steps to get started…

Green juice in a jar in front of a Vitamix A3500

1. Pick your plan

Three months or a full year. Either way, you start with Jumpstart โ€“ Shalva’s guided foundation that makes everything stick.

2. Follow along

Daily emails for a week walk you through one technique at a time. No overwhelm. Just open it and make the one thing when you can.

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3. Make it yours

After a short time, you’ll have the confidence to look at your Vitamix and know exactly what it should do for you.

“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”


shalva & lenny

Imagine yourself a year from now…

You feel confident in the kitchen, know exactly what to make, and there’s no more Vitamix guilt. Ready to get started?

Choose your plan

Rest assured: It takes most people just 3 months to get the hang of it. Some give themselves a year. Either way โ€” we want to set you free.

 3 months 

$84 per 3 months

That’s just $28/month.

 1 year 

$279 $228 per year

That’s just $23.25 $19/month.

“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

Know someone that just got a Vitamix?

This is the thing to get them. A new Vitamix is an exciting purchase and an easy one to underuse. Give them Blending For Good and they’ll actually get what they paid for.

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“So glad we found you”

“They demolish your recipes.”

“Love, love your recipes.”

“Taught me so much.”

Quick question before I begin…

Nope. Recipes are 100% plant-based and designed to please people of good taste. Meaning real, whole ingredients that people across the dietary spectrum love. We’re not asking you to give anything up. Many of the recipes are good starting places to add whatever protein you want.

Nah. Recipes are the least interesting part of what we do. We teach you how to think about your Vitamix so you always know what to make. The recipes are how you practice it.

That’s what Jumpstart is designed to solve. Instead of handing you 200 recipes and wishing you luck, Shalva walks you through one technique per day for 7 days, then checks in weekly for 30 days. By the time you finish, you have habits โ€” not just recipes.

One of our most common stories involves a skeptical spouse who ends up using the Vitamix more than the person who signed up. The cashew queso alone has converted more meat-and-potatoes families than we can count.

No. But everything is made to work best if you have one.

About 10 minutes a day once you have the hang of it. Jumpstart walks you through getting there.

Questions about the food…

Sometimes! We’re 100% plant based and in most cases, you can make them WFPB SOS-Free. But I should say, one of our most popular recipes among people of all diets, our Creamy Wild Rice Soup is WFPB.

In most cases, yes. And if not, they’re usually substitutable.

We have several allergy-friendly recipes for nut-free situations. But many of our recipes use tree nuts, unfortunately. Let us know if you’d like help with a substitute โ€“ we’re all about inclusion here.