
Good Year!
Our program for Vitamix owners that gets you:
Trying new things and liking them
A routine that sticks
A way back in when you fall off
With Shalva and Lenny Gale by your side
BYO Vitamix
โ โ โ โ โ Real reviews & stories โ

The Expensive Smoothie Maker
Ugh. Sup, Vitamix.
You bought it and believed. That it would change how you eat. That you’d use it for everything. Then…

This happened
The Relapse
You were pretty good at this for about nine days.

Or This Happened
Got Stuck
You know it’s there, look at it, and make eggs.

Or This happened
Guilt Set In
You realize the 13-in-1 helper you hired only does one job. Part-time.
Okay, which one is you?
Actually, it doesn’t matter. Because we’re about the flip the script together, friend.
One of our members said it better than we ever have: “I needed to change my inertia.”
That’s what Good Year is for.
Hiya, Shalva and Lenny here.
Some call us Shlenny. Some call us The Vitamix Couple. Just please, don’t call us late for dinner.
We started over 15 years ago as Vitamix affiliates. You know, like the folks at the fair showing smoothies, hot soups, and ice cream โ except all online.
We brought people into our home. Shared how food and drinks from the Vitamix make you feel amazing.
We helped people see what’s possible. That you can live that Vitamix lifestyle just like us!
So people loved buying through us. And we loved being everyone’s Vitamix Guy and Gal. (See the Vitamix at our cake cutting?)

But then… *the book club moment happened*. Shalva’s book club, every single person there owned a Vitamix. Six for six. Then Everyone there had a Vitamix. Then someone said they’re stuck in the smoothie zone. And one by one, so did everybody else. ๐
That’s the whole reason we’re here. The machine isn’t the problem. Nobody needs convincing it’s great. What’s missing is someone to cook with, a reason to show up this week, and something to make tomorrow.
So that’s what we built. Shalva cooks. Lenny is proof you don’t have to be a cook to eat well. We’d love to spend a year with you.

Imagine a year from now…
You’re trying new things and liking them. You’ve got a routine that sticks. And when life knocks you off track, you come back.
And at some point, somebody says to you: “you just eat so well.”
What you get
Resources to use, never any homework.
For the nine-day relapse
A cook-along with us every month
One hour, live. The two of us cooking, you cooking along. You get the shopping list ahead of time so you’re ready, and you can ask us anything before or during. Can’t make it? Every one is archived โ do it Sunday morning in your pajamas.


For Getting unstuck
The First 52 Things To Make
A guided path for you and your Vitamix, something for ever week of the entire year. Proven, fuss-free, and tasty af. Fly-through each one, or savor it all for hours and hours of joy.

Your Foundation
The Jumpstart Program
This is our signature framework for making your Vitamix work for you. The basics like tamper, cleaning. But you’ll learn the things nobody tells you. Work through it and you may never need another recipe again. Great if you’re new to Vitamix or if you’ve had your machine twenty years and want to use it like new.

For “ugh, what should I make?”
Weekly Tasting Menu
Think Michelin Star Restaurant. Seasonal picks for every week’s “ugh, what should I make?” moment. An app, a side, a main, a dessert, a signature drink, a snack, and a breakfast. Hand-selected from our library of hundreds of recipes.
For “am I doing this right?”
Text us
Stuck, curious, or wondering if you ruined it? Text us. Members tell us this is their favorite part, and it’s the part we like best too.
100% plant-based โ add what you like
Simple substitutes for every diet
Easy, no fuss, chef-inspired meals






So it keeps getting better
Everything we’ve built, and everything we build next
Every recipe, The Playbook, the soft foods playbook, and every course and challenge we make from here on. Included, always, at no extra cost.
Good year
$149
Twelve cook-alongs, fifty-two weeks of menus, and everything above.
Get StartedโStart whenever you’re ready. Cancel in one click. How subscriptions work ยท If $149 isn’t doable right now
The next cook-along is Tuesday October 13. Join this week and you’re in it.
Bought your Vitamix from us? You’ve already got Jumpstart and The Playbook. This is the rest of it.
Don’t just take it from us
Answers to “What’s changed for the better?”
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It’s opened up a whole new level of creativity in my kitchen and made preparing nourishing, homemade foods feel easy and fun.

Adrianne
Metuchen, NJ ยท Website
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I had lost the spark. I am once again excited about using my beloved Vitamix. Now I feel like I’m working toward health with friends.

Faith
Phoenix, AZ ยท Website
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Life feels easier and more joyful with this healthier lifestyle.

Elizabeth
London, UK
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Have used it infrequently over the decades. Questioned how much this would move me or not. I’m now poised for action and am inspired.

Jonathan
Washington, DC ยท Website
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I have tried a million of these back in the day. This is different. I’m enjoying the ritual of doing something for myself each day.

Gina
Minneapolis, MN ยท Instagram
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I had never had a vegetable besides a baked potato. And I just reported to my doctor that I’ve had greens 800+ days in a row.

Sam
Minneapolis, MN
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We are enjoying life with better nutrition, confidence in how to really use our Vitamix, and have more recipes in our repertoire.

Rich
South Bend, Indiana
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It was smoothies only. Now, I’m trying new things I wouldn’t have tried before. And liking them!

Meredith
Leominster, MA
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I’m the only vegan in a house with 4 carnivore boys, and they demolish your what I make from here.
A
Amanda
St. Paul, MN ยท LinkedIn
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Like a sister in cooking, Shalva’s made me love the Vitamix even more.Things I never would’ve considered on my own.

Dawn
Boston, MA ยท Website
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I’m a corporate guy and was struggling to avoid bad eating habits. I’m now able to battle my biggest demons.
M
Michael
Rochester, MN
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I’m not the best cook. But now I have a place to get actually-nutritious go-to’s that my super-picky eater loves. Plus, new things to try for my husband with tummy issues.

Alana
Deerfield, IL ยท Instagram
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Opened up a world of new food options.
J
Josh
Toronto, Ontario
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REcommended by

They are legit Vitamix experts. Proudly recommend!
โ Jen Hansard


For a great Vitamix experience, I send my customers here!
โ Tommy Nicholas

FAQs
In case you might be thinking…
It won’t. You will. What $149 buys is twelve of cooking next us, a path so you’re never guessing, and a way back in when you drop off.
As we mentioned a few sections above, getting a Vitamix changed our lives completely. When we got out of the smoothie zone and realized we could eat (not just drink!) like a king and queen, we were hooked.
We know, not everyone is going to go all-in like we have over the last decade. But we just want you in on the Vitamix magic. So we ran the numbers and set the lowest price we could and still feed our hungry children. Then, we packed as much value into the offer (BFG Club) as possible so you can’t help but say “oh, alright, why not?”
And at $9/mo, it’s easy to tell friends. Not only will you want to because it’s remarkable โ 95% of members say they’re very likely to recommend BFG to a friend. But also because the whole thing is designed to work better as more people do it.
Totally. We hear that. And that’s kinda the point.
We made this thing for people saying to themselves, “I want this. I should do this. I’m doing it.” Those are the people here. And those are the people we’re seeking to serve.
So some questions in response to your question:
What brought you here? What have you tried in the past that didn’t work? What would a dream outcome look like here?
What does your gut say?
We’d love to hear from you, if it’d help to talk it out: hello@blendingforgood.com
We don’t offer free trials for A Great Year. But we offer 60-day returns.
So here’s the deal. We have one million kids. We have no time around here anything but quick and easy.
And! We’re working our butts off to not only survive, but thrive. Ideally on the same day.
We all need enough protein and more fiber. There’s always a picky eater within arms reach. And despite living in Minnesota, we like our food and drinks tasting like it was from a restaurant in Chicago. (Oof, do we miss food in Chicago.)
And that’s what you get with this membership. In fact, The BFG Club was designed for people who have things to do, but know their Vitamix is a game-changer they need to learn.
We want you to use the heck out of your Vitamix.
We want it to be your employee of the year.
In the words of one of our members…
“Everything out there is made to look good regardless of it actually being good. It’s all there to sell products or my attention. It’s refreshing to have something this well designed. It’s clear how much you thought this through and actually figured out what works so we don’t have to.”
We know. Your situation is unique, so it’s hard to believe that this will fit your lifestyle if it works for everyone. But yes, The BFG Club will work for you.
We worked for Vitamix for a decade. Why? Because we believed the product could change your life. And then one night at book club, we almost puked. Everyone there had a Vitamix. But nobody was actually using it.
We’re no statisticians. But there must be *stadiums* full of Vitamix owners with broken dreams (or just expensive smoothie makers).
Eff that. We’re all done putting every ounce of our waking hours into selling the machines. That is, demonstrating the value so people feel comfortable buying a $700 blender. Everyone now knows they should get a Vitamix. Mission accomplished.
It’s time to activate the masses. We’re educators again. Sherpas, if you will.
And if we do it right, we can step away and let you fly on your own.
No worries. We got you on this one, too.
Since you’re gonna be using it for pretty much ewverything, you should get the best on you can afford. Because with Vitamix, you really do get what you pay for.
Second to helping people crush life with the Vitamix they already have, giving people an awesome Vitamix buying experience is our favorite thing ever. Just go to our Shop Vitamix page and we’ll get you set up. Or call us, if you want the most perfect recommendation for your needs and nothing more.
Everything here is 100% plant-based: real, whole ingredients.
Most recipes are wfpb and if they’re not, there’s a substitute listed.
Nut-free folks? You should be good. There are a lot of nut-free recipes. And since we aim to be inclusive and want to be accessible for all, most everything doesn’t require tree nuts.
Gluten-free? You should be good, though this isn’t a gluten-free program, per se.
Carnivore? People love the food here because it’s tastes great and makes them feel amazing. Many recipes are great starting points to add whatever protein you like.
Picky eater in the house? We hear this a lot: My picky eater loves your recipes.
Blending For Good is free for anyone who can’t afford it. Request a scholarship here.
Yes! This whole thing is better together.
You can leave comments on any post. You can suggest a recipe to the queue.
And we’re working to create more opportunities for connection with each other regularly.
Both.
The site offers a step-by-step jumpstart program for getting started and building a foundation.
There are also more advanced recipes and concepts for experienced Vitamix owners.
Start where you feel comfortable and go at your own pace.
Just like if you buy a Vitamix from us, it’s 60-day free returns.
Yes. From your account settings, in about 10 seconds. No calls, no retention loops, no guilt.

Can we ask a question now?
You didn’t buy a smoothie maker. So…
What are you waiting for?
One year. Let’s cook.
Join Good Yearโ

