About Blending For Good
We’re on a mission to help people get their Vitamix and actually use it.
Yep. That’s about it.
Our Story
Hey there, we’re Shalva & Lenny Gale.
We’re Vitamix dealers, wellness consultants, and the creators of Blending For Good.
When we first started out, we demonstrated our best tricks for what to do with the Vitamix.
But after a decade, something struck us: nobody was using it like they intended – like the best version of themselves.
So we got to work. We took what a Vitamix is actually helpful for, what we know about how habits get built (and why they fall apart), and what we do to almost never need an actual recipe — and built this thing to make it easy and make it stick.
and with that, today’s
was born.
What we do
We give countless health-conscious folks an easy way to eat better.
In 2025, we went all-in on building Blending For Good into something way more than a place to buy a Vitamix.
We’re focused on building the activation layer between people and their Vitamix. Like what turns an exercise bike into a Peloton.
And we’re making it better for our subscribers every single week.
foundations
Here’s what we believe…
At Blending For Good, we believe the following three things to be true:
1
Health is wealth.
Without your health, you’re as good as broke.
2
It starts with food.
Food is fuel and energy and life. What you put in is what you get out.
3
Relationships & community matter.
Connection and affiliation with people who move you is what makes life worth living.
And together, we can make the world a better place.
We know — cliché and grandiose. But we really can.
We can help you right now.
Not sure which Vitamix?
Our Recommender finds your model in about a minute. We carry the three best for most people.
Try our Recommender→Already own one?
Then you’ve done the hard part. We’ll handle what to do with it — $19 a month, cancel in one click.
Start Your Vitamix Journey→With love,
Shalva & Lenny Gale
Blending For Good · Minneapolis, Minnesota
Who we are
A small family business you can stand behind.
Certified B Corporation™
Every transaction here provides at least a 100 meals to kids in need through our partner No Kid Hungry.
Family-owned
Shalva & Lenny in Minneapolis and a handful of helpers distributed across the US. No investors, no call center.
Authorized Vitamix Dealer
Partners with Vitamix since 2012. Orders through us come in the same box with the same warranty as buying direct.
Get to know us
A bit more, since you’re here.
We don’t chase perfection. That’s kind of the whole thing here.
How did you two meet?
On the Red Line in Chicago — having only ever known of each other from growing up in the same area.
early signs this would be your career?
Shalva wanted to be a food designer when she grew up. Me, a magician.
Tell us about your family.
Three kids. Our middle child has Down syndrome — a surprise. He’s healthy and basically the mayor.
So… are you vegan?
If you looked in our fridge, you’d guess vegetarian. We eat a lot of chips. I eat plant-based, give or take matzo ball soup and challah. Shalva will split a gyro with my dad. The kids are encouraged to eat whatever they want outside the house.
Any personal transformations?
I lost 40 pounds between corporate life and this. Shalva used to get called “shluffy girl,” for her lethargy.
Weirdest difference between you?
I shower three times a day — cold, cold, hot. Shalva, about once a week.
Introverts or extroverts?
Both introverts. Yet, people tell me their life story within minutes. Shalva can hold court with the best of them.
What have you struggled with?
Money got tight in 2025 as we shifted from influencers to this membership. We fight imposter syndrome constantly. I’ve been on an SSRI since I was 18; Shalva since 40.
Any family traditions?
Bagels on Saturdays. We still use our kids’ old mispronunciations — “scnissors,” “oat-meal-meal.”
What’s it like working with your spouse?
The best and the worst.
Recognize yourself in any of these?
We’d love to hear: hello@blendingforgood.com.
We read every one.