Membership · For Vitamix Owners
Actually use your Vitamix
You didn’t buy a smoothie maker. So join the people using it like the best version of themselves.
new recipes every week · the full library · jumpstart course · community
★★★★★ from a decade of Vitamix owners
Here’s what’s inside
Not 600 recipes and good luck.
A path that turns “I should use it more” into “what are we making tonight?” Three pieces, working together.
Start here
Vitamix Jumpstart
A 30-day get-started course. One technique a day for a week, then a weekly check-in. You finish with habits, not bookmarks.
Never wonder what to make
The First 52
The 52 best things to make, in order, ranked by impact. A guided path instead of a search bar — so there’s always an obvious next thing.
A reason to use it on a Tuesday
The Tasting Menu
Your weekly menu — seven recipes curated by Shalva, like a restaurant. Not a firehose; a handful worth making right now.
Plus the full recipe library
A community doing it alongside you
100% plant-based — add what you like
Why this exists
Six hands went up. Zero were using it.
At book club the other night, Shalva and her friends got talking about the Vitamix. Six people had one. How many were using it like they planned to? None.
If you know that feeling, you’re one of a million. You got it to make magic, and it never quite happened. This is the fix — a decade-learned approach, bottled up for Vitamix owners of ten days or ten years.
You already did the hard part. You got the Vitamix. Now you just have to decide what to do with it.
– Lenny Gale
What members say
What’s changed for the better.
⭐⭐⭐⭐⭐
It’s opened up a whole new level of creativity in my kitchen and made homemade food feel easy and fun.
Adrianne
Metuchen, New Jersey
⭐⭐⭐⭐⭐
I’m excited again about using my beloved Vitamix. Now I feel like I’m working toward health with friends.
Faith
Phoenix, Arizona
⭐⭐⭐⭐⭐
Better nutrition, confidence in how to really use our Vitamix, and a lot more recipes in our repertoire.
Rich
South Bend, Indiana
Featured in:
Your first week is on us.
Unlimited, instant access. Commitment-free.
Your first 7 days are free.
7 days free, then $15/month. Cancel or pause anytime.
Unlimited, instant access — commit to yourself.
About $8 a month — our best price.
7 days free, then $100/year. Cancel or pause anytime.
Everything in Annual — plus two gift memberships to give away.
Your membership, plus two to give.
7 days free, then $200/year. Cancel or pause anytime.
Blending For Good is free for anyone who can’t afford it. Request a scholarship →
Gift it
Someone you know just got a Vitamix?
A new Vitamix is an exciting purchase — and the easiest thing in the world to underuse. Give them this, and they’ll actually get what they paid for.
Gift a membership →A few Quick Answers
Before you start.
They are — and we’ll let member Meredith answer: “I was already familiar with your YouTube, so I hesitated. But now I’m actually trying new things, and liking them, and eating better again.” The membership is the part that gets you to actually do it.
No. It’s about using your Vitamix every day — the course, the weekly menu, and the path are how you build the habit. The recipes are how you practice it.
Yes — and because of this, it’ll become the most-used thing in your kitchen. Any Vitamix bought new in the last 25 years works. Need one? You can get one anywhere. If you like the idea of not handing your money to a giant, you can buy your Vitamix through us →
We don’t use that word — it carries baggage. Everything is plant-based: real, whole ingredients people across the dietary spectrum love. We’re not asking you to give anything up; many recipes are great starting points to add whatever protein you like.
That’s exactly what the free week is for. Go through the first week of Jumpstart, and if it’s not for you, cancel. No charge.
Yes. From your account settings, about 30 seconds. No calls, no retention loops, no guilt.
You got the thing to do the thing.
So let yourself. If you’ve made it this far, the only thing left is to start.
Not ready? Start with the free Queso Challenge — five emails, one recipe that changes how you see your Vitamix.