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Since 2012
Blending For Good is the independent Vitamix distributor where people buy blenders from people, not algorithms.
Get expert guidance from Shalva and Lenny Gale – real humans who’ve helped 25,000+ customers find their perfect match.
Find your Vitamix
After 12+ years and 25,000+ customers, we’ve learned most people overthink this decision.
We’ve tested every model and hand-picked just three that work for 95% of home cooks. No analysis paralysis, no buyer’s remorse.
๐ฏ Take our 2-minute quiz – Get a personalized recommendation
๐ Read our complete guide – Everything you need to make the right choice
Or browse our three hand-picked models below:
Get unstuck
Letโs end the paralysis by analysis. Contact our co-founder Lenny Gale directly.
๐ง Email: lenny@blendingforgood.com
๐ Phone: (612) 354-5371
๐ฌ Live Chat: See the chat bubble? โ
This is exactly the kind of personal guidance you’d never get from big box retailers. Try getting the founder of Amazon on the phone.
Our North STar
“I am almost 80 years old and built my small business completely around Customer Serviceโฆ superior personal service is still the number one factor in success. My grandfather told me the secret was simply a four letter wordโฆ WORK. And he told me one HAD to GIVE BACK to others and the community.”
-Customer & fellow business owner
In a world racing toward automation, we’re carrying forward the tradition of personal service that built great businesses for generations. Our customers understand this. They’re business owners, community leaders, and people who remember when “customer service” meant something real.
Our Difference
All that for the same price as Amazon / Direct.
Don’t just take it from us
Our North STar
“I am almost 80 years old and built my small business completely around Customer Serviceโฆ superior personal service is still the number one factor in success. My grandfather told me the secret was simply a four letter wordโฆ WORK. And he told me one HAD to GIVE BACK to others and the community.”
-Customer & fellow business owner
In a world racing toward automation, we’re carrying forward the tradition of personal service that built great businesses for generations. Our customers understand this. They’re business owners, community leaders, and people who remember when “customer service” meant something real.
How’d you get into this?
Lenny Gale, Co-Founder
For 12 years, I’ve believed that spending your hard-earned money should feel good, not stressful.
When I needed a quality blender, the buying process was a nightmare of endless research and doubt. After finally getting a Vitamix and discovering it was life-changing, I realized the problem wasn’t the productโit was the buying experience.
So we became the alternative. Not just another online store, but actual humans who care whether you succeed.
Over 25,000+ customers later, we’ve proven something important: people want to buy from people, not algorithms.
Email me directly: lenny@blendingforgood.com
Little changes, big wins
We love sharing stories about people whose lives have changed for the better with better blending.
Our mission
When you choose us, you’re voting for:
This is bigger than blenders. This is about proving that business can be personal, profitable, and purposeful all at once.