Vitamix Jumpstart · with Shalva & Lenny
Never wonder what could have been with your Vitamix.
For Vitamix owners: A one-week intensive by email, then weekly check-ins through the month. What to make, how to make it well, and why it works, from the two people who’ve spent more than a decade helping folks get the most out of a Vitamix.
One payment, nothing renews. Your first 30 days in the club are included.
Sound familiar?
You didn’t buy a smoothie maker.
But that might be what it’s become. Or a very nice thing in the cabinet.
You know it can do more. You’re just not sure what, or where to start.
We see you. One night at book club, we saw it:
- Six friends around the table.
- Six Vitamix owners.
- Zero were using it the way they’d hoped.
It’s not a willpower thing. Nobody showed them. Jumpstart is us showing you.
Meredith from Leominster, MA
It was smoothies only. Now, I’m trying new things I wouldn’t have tried before. And liking them!
How it works
One week to learn it. A month to make it yours.
Day 0
Before you make anything
The three beginner mistakes that trip up nearly everyone, so you’re not googling “is my Vitamix broken?” by Day 3.
Days 1-7
The foundation
One thing to make each day, each teaching a technique you’ll use for years. Starting with a green smoothie that doesn’t taste like lawn clippings.
Days 1-7
Odds & ends
The small habits we wish someone had told us sooner, all in one place.
Days 9–30
Make it yours
Weekly check-ins as you turn what you’ve learned into a routine that fits your kitchen and your people.
Also included:
The Playbook, our 50+ recipe PDF
Printable checklist + shopping list
A personal welcome video from us
Our phone number, for your wins and fails
Reply to any email. We answer.
Like a sister in cooking, Shalva’s made me love the Vitamix even more. Things I never would’ve considered on my own.
Dawn from Boston, MA · Website
A taste of the lessons
Here’s one for free. The rest are inside.
Free sample · Day 1
Red plus green makes brown.
We eat with our eyes, so keep strawberries out of your green smoothie.
Berry-adding rebel? It’ll still taste great. Just put it in a travel mug.
Day 1
The secret to never getting bored with your smoothies
Day 3
The four kinds of hot soup your Vitamix makes. Most owners only know one.
Day 4
How to make it your meal prep machine: a 15-minute chopping job in 15 seconds
Day 6
The daily habit Vitamix’s own CEO taught us
Day 7
The protein shake base that’s never chalky, with or without protein powder
Week 3
The three quick wins to come back to when you fall off
Jumpstart is full of these. Most Vitamix owners never hear any of them.
Day 30
What do you want to be able to say?
Before Day 1, we ask you to sit down with your future self. It usually sounds something like this:
“I was barely eating any vegetables. Now I make green juice every day.”
“What’s for dinner used to be a struggle. Now it’s a no-brainer.”
“My picky eater wouldn’t touch anything green. Now they ask for a smoothie at breakfast.”
Big or small, by Day 30 you’ll have your own story to tell.
From people who’ve done it
What changed for them, in their words
★★★★★
It’s opened up a whole new level of creativity in my kitchen and made preparing nourishing, homemade foods feel easy and fun.
Adrianne
Metuchen, NJ · Website
★★★★★
It was basically a smoothie maker for the kids. Now we know it to use it for high protein, high fiber meal prep.
Caroline & Josh
Temecula, California · Instagram
★★★★★
I had lost the spark. I am once again excited about using my beloved Vitamix. Now I feel like I’m working toward health with friends.
Faith
Phoenix, AZ · Website
★★★★★
Have used it infrequently over the decades. Questioned how much this would move me or not. Now I’m poised for action and am inspired.
Jonathan
Washington, DC · Website
★★★★★
I’m not the best cook. But now I have a menu of nutritious go-to’s that my super-picky eater loves. Plus, new things to try for my husband with tummy issues.
Alana
Deerfield, IL · Instagram
Who you’ll learn from
Real people. Shalva & Lenny
We’re the family behind Blending For Good (BFG), a two-human B-Corp based out of Minneapolis, MN. We train people to use their Vitamix like the best version of themselves.
Before BFG, we ran Life is NOYOKE, where more than 25,000 people chose their Vitamix with our help. Somewhere along the way we noticed that choosing it was the easy part.
Shalva is the cook. Lenny isn’t, which is exactly why this works for people who say “I’m not really a cook.”
Who it’s for
We built Jumpstart for people who want to:
Actually use the Vitamix they paid for
Eat well without making it a whole project
Make it a habit, not a phase
Get back on track without starting over
Try new things, and like them
Hear a friend say, “You just eat so well.”
It’s not for you if you just want recipes. The internet has plenty of those. It’s for people who are serious about their Vitamix and done figuring it out alone.
Two ways in
Learn from us, your way
Jumpstart
By email, at your own pace
$249
once
- The one-week intensive, plus a month of check-ins
- The Playbook (50+ recipes), checklist + shopping list
- A personal welcome video from us
- Text us when you’re stuck
- Your first 30 days in the club
One time, and nothing renews. Want to stay in the club after your 30 days? It’s $100 a year, if you choose it.
Jumpstart, 1:1
With us, live on Zoom
$1,149
once
- A few quick questions when you book, so we come prepared
- Two hours with Shalva & Lenny, live in your kitchen
- A written plan for your household afterward
- Everything in Jumpstart
- A year in the club
Pick a time and pay in one step. We only take a few each month. None of the times work? Text us and we’ll find one.
Bought your Vitamix from us? Jumpstart is already included. Look for “Jumpstart Registration” in your inbox, or email us.
After Jumpstart
The club, $100 a year
Your first 30 days are included with Jumpstart. If you love it, stay. Nobody gets signed up automatically.
The whole library
Every recipe and resource we’ve made, and every one we make next.
Live cook-alongs
Once a month, with the archive for when you can’t make it.
Weekly check-ins
A note from us each week. Reply and tell us how it’s going.
Cary from Denver, CO
My Vitamix journey would not be as rewarding without the advice, guidance, videos and recipes from these two.
FAQ
Questions
What is Vitamix Jumpstart?
Jumpstart is our system for making a Vitamix change how you eat and live. It’s delivered to feel like learning from a good friend.
Is this a subscription?
No. Jumpstart is a one-time $249, and nothing renews. It includes 30 days in the club. If you want to stay after that, it’s $100 a year, but only if you choose to join. We never sign anyone up automatically.
Will it work with my Vitamix?
Yes. Not sure about yours? Email us and we’ll tell you.
I’m not really a cook.
Neither is Lenny. Everything starts simple and builds from there.
When does it start?
Your first email arrives right away. Go at whatever pace fits your week.
I already work with a dietitian or doctor.
Great. Jumpstart teaches the machine and the food, so their plan gets easier to follow. It isn’t medical or nutrition advice.
What if it’s not for me?
14-day risk-free, money-back guarantee, if you don’t love it.
Why now
“Later” never arrives.
Buying the Vitamix was the easy part.
The hard part is knowing where to start. Finding something everyone will eat.
Getting back on track after a busy week.
On your own, it’s a year of good intentions. A year of smoothies.
A year of walking past the machine that was supposed to change your life.
The cost of Jumpstart is $249.
The cost of “later” is another year like the last.