Our Impact
Total Dollars Raised to End Hunger
$4,319.62
New for 2024: Our Impact Business Model. We donate 2% of everything spent here on Vitamix and 10% every subscription to No Kid Hungry. Example: A $700 Vitamix purchased here sends $14 to feed hungry kids. And, a $129 annual subscription sends $12.90 to feed hungry kids. Since each dollar raised can create ten meals, that’s 269 (140 + 129) meals to kids who otherwise wouldn’t be getting them.
Our Difference
We’re building a purpose-led business for people and planet.
We literally built Blending For Good to be a B Corp™. Doing good is in the name. So being able to identify as a B Corp business just makes it official.
Why a purpose-led business? Both of us were previously employed by companies doing just the opposite of good. So that made it all the more important to build our company the way it all business ought to be done – with purpose and impact.
Blending For Good is a Certified B Corporation™
Certified B Corporations™, or B Corps™, are companies verified as meeting the highest standards for social and environmental performance, transparency, and accountability.
As a Certified B Corporation, Blending For Good is proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
“We are proud to be in good company.”
10,000+
Companies
1M+
Workers
160+
Industries
6
Continents
what we sign
Declaration of Interdependence
All B Corps sign the Declaration of Interdependence as part of their certification, making a commitment to embody the values of the B Corp community and work towards our collective vision of an inclusive, regenerative economy.
B Corp Impact Areas
More than seeking to end child hunger through charitable giving, our commitment to impact covers everything we do.
Governance
A purpose-led business for people and planet written into our articles.
Climate
Taking action on the climate crisis with 100% plant-based recipes.
Community
2% of every purchase here to our partner No Kid Hungry.
Environment
Policies to reduce use of finite resources like energy and water.
Workers
1 hour per day required time outdoors. Top 10% compensation.
100 meals to kids
You’re going to buy one Vitamix in your life. Maybe two if you’re lucky.
If you’re in the position to buy a $700 blender, you probably don’t have to worry about feeding your children.
And yet 1 in 5 children in America is facing hunger. So we built it right into the business that every transaction makes massive, positive impact, at no extra cost to you.
Through our 100 Meals to Kids program, 2% of every dollar spent here goes to our partner No Kid Hungry to feed children in need.
You’re going to get a Vitamix eventually. Why wouldn’t you make your big purchase in a way that makes a massive positive impact on those that aren’t as fortunate?
Why feed kids
Kids are an investment in our future.
At Blending For Good, we believe nourishing these children isn’t just addressing an immediate need. It’s investing in our collective future.
When children are well-nourished, they can focus in school, engage with their communities, and reach their full potential. They become tomorrow’s innovators, leaders, and problem-solvers. By ensuring kids have reliable access to meals, we’re planting seeds for a stronger, more vibrant society.
This impact multiplies across generations. The children we help feed today will be better equipped to build, heal, and care for our world tomorrow. And they’ll carry forward the spirit of giving that made their own success possible.
It’s more than charity – it’s an investment in the future we all want to see.
HOw we do it
2% of revenue (not profit) to end child hunger.
Blending For Good has partnered with No Kid Hungry, a nationwide network of food banks, to maximize the impact of our donations. Through No Kid Hungry’s fundraising network, every dollar we contribute provides up to 10 meals. The efficiency of working with No Kid Hungry means your purchase goes further than you might think. Each Vitamix purchased provides over 100 meals!
Imagine that: your single purchase provides dinner for a classroom full of kids for an entire week.
Our Impact Business Model
Here’s how it works: At the end of each fiscal quarter, Blending For Good makes a contribution for every blender purchased (plus an equivalent contribution on purchases of accessories). As a company, we’ve made a formal commitment to donate the equivalent of 2% of revenues or more to charitable partners each year, including in-kind product donations.
HOw You can help
Join us in making a difference.
When you purchase a blender from us, you’re not just investing in your wellbeing. You’re helping provide meals for children across America. While every blender purchase provides 100 meals through our partnership with No Kid Hungry, many customers ask how they can do even more.
If you’re inspired to increase your impact, you can make an additional donation directly through No Kid Hungry using the link below. Every dollar you contribute provides up to 10 meals for families in need.
Together, we can make a meaningful difference in the lives of those who need it most.
