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Vitamix Purchase Letter of Intent &
Partner Alignment Worksheet
Get your partner excited about getting a Vitmix (not just resigned to it)
by Lenny Gale
Co-founder, Blending For Good
Before You Begin
Major kitchen purchases work best when both partners are genuinely excited, not just “fine with it.” This worksheet helps you articulate the “why” behind your Vitamix desire and address concerns before they become objections.
How to use: Fill this out thoughtfully, then share it with your partner. It’s designed to start a conversation, not end one.
Your Vitamix Purchase Letter of Intent
Customize this template to fit your situation
Dear (partner’s name) _________
I’d like to invest in a Vitamix for our home.
We (check all that apply):
☐ Should be eating more fruits and vegetables
☐ Need to do something for our picky eater(s)
☐ Just had a health scare
☐ Are in a cooking rut
☐ Work too hard to be chewing our smoothies
☐ Need faster, healthier meal prep options
☐ Low-key loathe our current blender
Not to mention we… (add your specific situation)
_____________________
And the following few things really matter to me (check all that apply):
☐ Exploring culinary techniques without limits
☐ Our day-to-day energy levels
☐ Our long-term health
☐ Our kids’ exposure to different flavor profiles
☐ Nutrition for our kids without fighting
☐ Exploring culinary techniques without limits
☐ More home-cooked meals
☐ Kitchen adventures together
☐ Quality tools in our kitchen
Other: (what else matters to you?) __________
So I’d like us to consider getting a Vitamix.
Unfamiliar with Vitamix? Share this:
Vitamix is the 100-year-old, family-owned company behind the high-performance blending equipment that professional chefs and health enthusiasts trust. They’re not just blenders – they’re complete food preparation systems.
Now, I know what you’re thinking:
“They’re not cheap.” You’re right – but you get what you pay for. They’re built to last with a 10-year warranty, and I’ve seen many people still using their 20-year-old Vitamix like it’s new. When you calculate cost per use over a decade, it’s actually quite reasonable.
“We already have a blender.” True, but there’s a huge difference between a basic blender and a Vitamix. It’s like comparing a bicycle to a motorcycle – both have wheels, but the experience is completely different.
💡 Making This Feel Less Risky
Here’s what I’d like to mention to ease any concerns:
Vitamix is the 100-year-old, family-owned company behind the high-performance blending equipment that professional chefs and health enthusiasts trust. They’re not just blenders – they’re complete food preparation systems.
☐ Most retailers offer 30-day returns – we can try it risk-free
☐ Over 5 million homes already have one – it’s not experimenta
☐ 10-year warranty covers any mechanical issues
☐ We’ll have recipe support and guidance (not just a transactional purchase)
☐ Resale value stays strong – even used ones sell for good money
My intention is to make (check all that apply):
☐ Daily smoothies
☐ Hot soups (yes, it heats through blending!)
☐ Healthy ice creams and frozen treats
☐ Fresh nut butters
☐ Homemade dressings and marinades
☐ Meal prep components
☐ Restaurant-quality sauces
☐ Energy balls and healthy snacks
☐ Fresh pesto and herb sauces
☐ Smoothie bowls and açaí bowls
☐Whole food green juices
So that we can (describe your bigger goal) ___________
As you can see, they cost a lot, but they’re worth a lot more than they cost.
We’ll be getting support and recipes from
(your chosen retailer/resource) ______________
because they
(what makes them different)
(This isn’t just about the machine – it’s about having the right support system to ensure we actually use it and love it)
What questions do you have?
And do I have your blessing?
Let’s talk about this together. I want us both to be excited about this investment in our health and our kitchen adventures.
Your Signature
The Vitamix Advocate
Partner’s Signature
Date: ___________
💡 Pro Tips for Success
Timing matters: Don’t spring this on them right before bed or when they’re stressed. Choose a relaxed moment when you can actually discuss it.
Be specific about “why now”: Connect it to a recent event, health goal, or lifestyle change that makes the timing feel natural.
Address the money openly: Put it out there right away. It costs a lot, but it’s worth a lot more than it costs. If budget is a concern, calculate the cost per month. It’s usually under $5. Mention zero-interest financing options.
Offer a trial period: “Let’s commit to using it at least 3 times a week for a month. If we don’t love it, we can return it.”
Choose your seller wisely: The cheapest price isn’t always the best value. Look for retailers who offer recipe support, usage guidance, and genuine care about your long-term success – not just the transaction.
Make it about “us,” not “me”: Focus on shared benefits and experiences you’ll have together, not just your personal health goals.
Have a follow-up plan: If they need time to think about it, suggest: “What information would help you feel more confident about this decision?”
Now what?
Want a printer-friendly version of this or just someone to talk this through? Contact Shalva & Lenny
Want something your partner can relate to? Explore our Before & After Stories.
Want something to just show them? Go down the rabbit hole on Our YouTube Channel.