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Blending For Good
About us
Blending For Good is a speciality retailer offering Vitamix products with expert support.
We’ve been publicly demonstrating daily Vitamix use for a decade. We literally wrote the book on it.
Our system creates daily users, prevents sporadic ones, and we have the data to back it up.
So how’d we get here?
Here’s the story behind Blending For Good.
Looking back
The Blending For Good story
You ever have that moment when you realize you’ve accidentally become the expert everyone turns to?
That’s how this began twelve years ago. (Hi, Mom! 🙂)
Seeking better
The Vitamix changed my life
Prior to Blending For Good, I was working corporate at Big Food. I needed a change when I discovered Vitamix.
After years of subpar blenders at every price range, this machine was a revelation. It turned good intentions into daily rituals. It made eating well effortless.
Something clicked. The Vitamix wasn’t just a better blender. It was the thing that could build the house.
Now, I just needed to make the blueprints.
Making a career
The Vitamix Guy
What started as personal transformation became obsession. More than frappés, I was creating frameworks. What made it stick? What made best intentions come to fruition?
That $700 blender my friends and family were buying from me. They saw it first.
Soon, my blog Life is NOYOKE became the Vitamix hub. Not just specs, but how to make it work in real life.
Pretty quickly, my website became the #1 Vitamix affiliate partner in the country.
Bringing on my partner
The Vitamix Gal
My wife Shalva joins the business and immediately raises the bar in two ways. First, better recipes from her childhood. And second, better delivery from her corporate career.
She softened things up. She made it appealing. She made it a home.
But being #1 revealed a deeper gap. Vitamix customers needed more.
They needed support after the purchase. Follow-up. Accountability.
They needed someone to call when the initial excitement faded. When old habits crept back in.
We realized the missing piece wasn’t just content—it was what happened after the Vitamix box arrived.
We realized we could do this better.
leaping again
The Mom & Pop Vitamix Shop™ at Blending For Good
So Shalva, myself, and our team became Blending For Good. We went from affiliate to dealer. We started curating the right models, shipping ourselves, and building the support system we wished existed.
The result? Small business care from a company committed to your success, not just your sale.
After 12 years, we’re exactly what we’ve been all along: The Mom & Pop Vitamix Shop™. The people you call when you want to get it right. The people who check in to make sure you’re still using it.
Vitamix with the secret sauce. 🙂
Doing the good work
Proudly B-Corp Certified
We’re B-Corp certified and donate 10% to No Kid Hungry. Because a better life at home should mean better lives beyond it.
And as our company grows, so does our impact. This mission keeps us focused: we’re not here to move boxes. We’re here to change lives.
Bringing it all home
Here to serve
Altogether, this isn’t about selling high-end blenders. It’s about helping people become the daily users they intended to be—with the tools, guidance, and accountability to make it last.
Join us.
Get Your Vitamix
Choose from these two Vitamix models.
After guiding people to their Vitamix promised land for over a decade, we’ve identified the two models that work best for daily use. Fresh stock, shipped quick.
