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Our Company
This is what business looks like when people come first
We’re not just talking about doing business differently—we’re proving it every day. Here’s exactly how we walk the walk.
How we actually operate
B-Corp Certified: Values with Accountability
We’re a Certified B-Corp, which means we’re legally required to balance profit with purpose. It’s not just marketing—it’s in our company charter.
This means every major decision gets filtered through one question: “Is this good for our customers, our team, and our community?” Not just “Will this make more money?”
Like Patagonia, Ben & Jerry’s, and Warby Parker, we believe meaningful work makes a meaningful life. But unlike them, we’re small enough that you can actually reach the founders when you need us.
Growing organically
Our Success Metric: Enthusiastic Referrals
Most companies optimize for quarterly growth. We optimize for customers who are so happy they tell their friends about us.
Why this matters for you: When your success determines our success, we’re naturally aligned with helping you get the most out of your purchase—not just making the sale.
Our Team Philosophy
Best Place to Work = Best Experience for You
We believe taking care of our team is how we take care of our customers. Here’s what that looks like in practice:
1-hour daily me-time: Every team member gets an hour each day for personal development, exercise, or just stepping away. Because people who take care of themselves take better care of others.
Premium pay and benefits: We pay above market rate and provide comprehensive benefits. Happy people provide better service.
Profit sharing: When the company succeeds, everyone succeeds. This means everyone is invested in your experience, not just hitting their individual numbers.
Professional development: We invest in our people’s growth because learning never stops—whether it’s customer service skills or the latest in nutrition science.
Our Impact
100 Meals for Every Blender
Through our partnership with No Kid Hungry, every blender purchase provides 100 meals to kids facing hunger.
The numbers:
- Over 15,000 meals provided to date
- 1 in 5 kids in America faces hunger—we’re working to change that
- 100% of meal donations go directly to feeding programs
Why we do this: When you’re investing in your health, it feels right to help ensure kids have access to healthy food too.
Environmental Responsibility
Ground shipping by default: We use ground shipping whenever possible instead of air freight, significantly reducing our carbon footprint while still getting your order to you quickly.
Plant-based recipe focus: All our recipes and educational content promotes sustainable, plant-forward eating that’s better for you and the planet.
Minimal packaging: We work with manufacturers to minimize unnecessary packaging materials.
Our Leadership
The Vitamix Family (aka The Gales)
Lenny Gale
Co-Founder
Most Popular Blend: Cashew QuesoFrom Big Food consultant to conscious commerce advocate. Lenny leads our customer experience strategy and partnership development.
Shalva Gale
Co-Founder
Most Popular Blend: Detox SaladThe operational backbone of everything we do. Shalva ensures our systems serve people, not the other way around.
Our Commitments
To Our Customers
- 90-day satisfaction guarantee because we want you to succeed, not just buy
- Response within one hour during business hours
- Real expertise from people who actually use what they sell
- Transparent, fair pricing with price-matching on authorized retailers
To Our Community
- Supporting No Kid Hungry with every purchase
- Providing free education and resources beyond just product sales
- Building a community around health and wellness, not just transactions
To Our Industry
- Proving that conscious commerce can compete with convenience commerce
- Raising the bar for what customer service should look like
- Demonstrating that B-Corp certification is good for business, not just optics
The Bottom Line
We’re playing the long game.
Our goal isn’t to be the biggest blender retailer—it’s to be the best. To prove that when you put people first, everyone wins.
Your success is our success. Your referrals are our growth strategy. Your experience is our reputation.
That’s not just good business—it’s the only kind of business we want to build.
Questions about how we operate? We’re always happy to pull back the curtain. Contact the team or our co-founder Lenny directly at lenny@blendingforgood.com
